Amazon won’t fix this on its own. These resources exist so you can take action on multiple fronts simultaneously — while your story joins thousands of others in our database building collective pressure. Individual complaints get ignored. Coordinated, documented patterns don’t.
Share your story with us first. Then use these resources to escalate further.
File an FTC Complaint Against Amazon
The Federal Trade Commission accepts complaints about unfair or deceptive business practices. Filing a complaint costs nothing, takes about 10 minutes, and creates an official federal record of what happened to you.
The FTC doesn’t investigate individual complaints — but they use complaint data to identify patterns and build cases. The more sellers who file, the stronger that pattern becomes. Your complaint is one data point. Ten thousand complaints are a federal investigation.
How to File
- Go to reportfraud.ftc.gov
- Click “Report Now”
- Select “Business” as the type of complaint
- Under category, select “Online Shopping and Negative Reviews” or “Business Practices”
- In the company name field enter: Amazon.com, Inc.
- Describe what happened — include dates, dollar amounts, ASIN numbers, and exact language from any Amazon emails or notifications
- Include your estimated financial loss
- Submit — save your confirmation number
What to Include for Maximum Impact
Your Seller Central account ID. The specific Amazon policy cited. How many times you appealed. Total financial harm including lost revenue, inventory costs, and advertising spend during the affected period.
File a State Attorney General Complaint
Your state AG has authority Amazon’s Seller Support doesn’t. Many state AGs have consumer protection divisions that handle unfair business practice complaints against large corporations.
Search “[your state] Attorney General consumer complaint” — most states have an online form. Describe the harm, include financial figures, and reference your FTC complaint number if you’ve already filed one.
Florida sellers: File at myfloridalegal.com. Reference Florida’s Unfair and Deceptive Trade Practices Act (FDUTPA) in your complaint.
Amazon Suspension Appeal Checklist
If your account or listing has been suspended, Amazon requires a Plan of Action (POA). Most appeals fail because sellers write emotional responses instead of structured ones.
Your POA Must Include Three Things
1. Root Cause — What specifically caused the violation? Be factual and specific. Do not say “I don’t know why this happened.” Do not blame Amazon. Identify the exact issue even if you disagree with Amazon’s assessment.
2. Corrective Actions — What have you already done to fix the problem? Use past tense. “I have…” not “I will…” Actions already taken carry more weight than promises.
Preventive Measures — What specific processes have you put in place to ensure this never happens again? Be concrete — checklists, supplier agreements, quality control steps.
What to Avoid
Emotional language. Blaming customers or Amazon. Vague promises. Walls of text with no structure. Asking for leniency. Keep the total under 500 words. Label each section clearly.
If your appeal is denied: Request a specific reason for denial in writing. Escalate to Executive Seller Relations via Seller Central → Help → Contact Us → Account and profile → Other account issues. Document every interaction with dates and representative names.
Additional Resources
File an FTC Complaint: reportfraud.ftc.gov
Find Your State AG: naag.org/find-my-ag
BBB Complaint Against Amazon: bbb.org
Amazon Executive Seller Relations: Seller Central → Help → Contact Us → Account and profile → Other account issues
SellerAction is not a law firm and does not provide legal advice. These resources are informational only. For legal counsel, consult a qualified attorney. Have a resource suggestion? Email us at hello@selleraction.org