If you sell on Amazon, you already know the feeling.
You wake up one morning and your listing is suppressed. Or your account is suspended. No explanation. No warning. No appeal process that actually works. Just silence — and a business that was generating income yesterday and is generating nothing today.
Or maybe you got the email. The one that says Amazon is raising FBA fees again. Effective in 30 days. Take it or leave it.
Or maybe you watched Amazon study your product, launch a nearly identical version under their own private label, and then quietly bury your listing in the search results while theirs climbed to the top. Using the data you gave them.
You’re not paranoid. You’re not unlucky. You’re not a bad seller.
You’re operating in a system that was designed to extract maximum value from you while giving you minimum power in return.
The Platform That Profits Either Way
Here’s the reality that Amazon hopes you never say out loud:
Amazon makes money when you succeed. And Amazon makes money when you fail. When you succeed, they take their cut. When you fail, they replace you with the next seller — or with their own product. The platform is designed to be indifferent to your survival.
You took the risk. You found the product, built the listing, managed the inventory, handled the customer service, absorbed the returns. Amazon provided the platform and took 30, 40, sometimes 50 cents of every dollar you made.
And then they changed the rules.
The Tariff Vice
Right now, in 2026, Amazon sellers are being squeezed from both sides simultaneously.
Tariffs have driven supply chain costs up 20, 30, 40 percent for sellers sourcing from overseas. You have two choices: raise your prices and watch Amazon’s algorithm bury your listing, or hold your prices and sell at a loss. There is no good option.
Meanwhile Amazon — which sources globally at massive scale and has the financial muscle to absorb cost shocks that destroy small sellers — is fine. Better than fine. While sellers are choosing between bad and worse, Amazon continues to raise FBA fees, introduce new charges, and quietly expand their own private label products into the most profitable categories.
This is not bad luck. This is not the market. This is the architecture of a platform built to win regardless of what happens to you.
The Government Is Starting to Notice
In 2023, the Federal Trade Commission filed a landmark antitrust lawsuit against Amazon. The FTC’s complaint includes allegations that Amazon uses its platform dominance to punish sellers who offer lower prices elsewhere, that it uses seller data to advantage its own products, and that it maintains monopoly power through a web of policies that trap both sellers and consumers.
Congress has held hearings. Regulators in the EU have already taken action. For the first time in Amazon’s history, the people with the power to force change are paying attention.
But there is one voice that has been almost entirely absent from these conversations.
Yours.
Why SellerAction Exists
We built SellerAction because sellers have never had an organized voice. Not a real one. There are forums where sellers commiserate. There are consultants who charge thousands to help you write appeal letters. There are Facebook groups where people share workarounds until Amazon closes them.
But there has never been an organized, serious advocacy platform that represents sellers the way a trade association represents an industry.
That is what SellerAction is building.
We collect seller stories and connect them with the journalists and lawmakers who are building cases against Amazon right now. We track policy changes, fee increases, and algorithm shifts that hit your bottom line. We aggregate FTC complaint data so that individual seller experiences become part of a larger, documented record. And we are building toward the kind of collective visibility that no individual seller has ever had.
One seller is a complaint. Amazon ignores complaints.
One hundred thousand sellers is a congressional hearing. Amazon cannot ignore that.
What We’re Asking You To Do
Two things.
First — join. It’s free. Add your name to the list. Every seller who signs up makes this harder to ignore. The number matters. We need it to grow.
Second — tell us your story. What happened to you? Suspension? Fee increases that killed your margins? A competing Amazon product that appeared the month after your listing started gaining traction? We want to know. Your story, combined with thousands of others, becomes the documentation that makes this fight real.
The FTC has lawyers. Congress has staffers. Amazon has an army of lobbyists and hundreds of billions in market cap.
Sellers have had nobody.
Until now.
SellerAction LLC is an independent, for-profit Amazon seller advocacy platform. We are not affiliated with Amazon. SellerAction is not a law firm and does not provide legal advice.